Specialisations In PGDM In Top Business School

 The most popular thing about Post Graduate Diploma in Management (PGDM) programme is that it doesn’t restrict any student with respect to their previous background, implying that students from diverse fields like science, commerce, humanities and others can pursue a PGDM programme. Another unique feature is the nature of the course, which is totally application-based and industry-integrated rather than just theoretical in nature. A PGDM student can choose a specialisation in various areas in order to increase the options of employability and expertise. 

Each specialisation serves different facets of management. However, each one of them is interconnected and dependent on each other for functionality in an organisation. Hence, it is advisable to go through details of each specialisation  before opting for the same.

Few of the best specialisations offered by the top business schools, including IMI Kolkata, are mentioned below. 

1. Marketing Management

One of the most prominent PGDM specialisations, marketing management, covers the integrated marketing communications, advertising and sales of products, sales & distribution, services marketing, branding and digital marketing and others. The specialisation is offered by almost all the management institutes due to its obvious popularity and wide application in the current business scenario. 

2. Economics, Strategy & Business

An integrated course like this increases a student’s career opportunities. It involves managing consulting engagements, understanding emerging markets, cost & benefit analysis, corporate governance and social responsibility and other related aspects of it. 


3. Organisational Behaviour and Human Resource Management

Human resources (HR) is about managing resources in an organisational structure. The workforce or human capital is considered to be one of the most important and irreplaceable assets of any organisation nowadays. 

4. Finance

Every organisation’s survival is determined by the efficient utilisation and management of resources like money. Finance is entirely about accounts and finance. Aspirants with an aptitude for numbers can consider finance specialisation for their PGDM as they can find jobs in a variety of high-paying industries. 

5. Information Systems & Operations Management

Information & Technology (IT) is one of the largest growing industry, not just in India, but all over the world. And running any business profitably needs all the prime business operations and functions to be executed with utmost effectiveness, and this is exactly what operations management constitutes. Given the unprecedented growth of this industry, organisations require manpower that is proficient in both information technology as well as the operations management. This is a landmark industry to make a satisfying career. 

Apart from these, there are different important specialisations in PGDM programme, like, Research & Business Analytics, Enterprise Management, International Finance, Supply Chain & Logistics etc. In conclusion, PGDM courses are a great way towards career excellence, especially if done from an institute of repute like IMI Kolkata, which is one of the best private institutes for management programmes in India. We offer a holistic & comprehensive environment for learning, and we shape the students for their journey ahead.

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